Archer Hotel

Client
Archer Hotel
Location
Austin, TX
Industry
Hospitality
Services provided
203" Xterra Outdoor LED display
The Challenge
Austin's patio culture demands more than a standard rooftop. Archer Hotel needed a visual centerpiece that would complement their already impressive second-floor pool deck, complete with a circular star-bottom splash pool, 18-foot Texas limestone fireplace, and fabric-laden cabanas.

Austin Patio Culture, Amplified

The Vision
Archer Hotel wanted to enhance an already stunning poolside environment without competing with its design elements. The vision was to add a dynamic visual experience that would fit seamlessly alongside the limestone fireplace and cabanas, giving guests one more reason to stay poolside.

Big Screens for a Big Texas Patio

The Experience
BSX partnered with NOVI Systems to design and integrate a 203" Xterra Outdoor LED display at the second-floor pool patio. The Full HD display with 3.9mm pixel pitch delivers vibrant visuals that complement the chaise lounges, soft seating, and semiprivate cabanas. Whether guests are catching a game, enjoying ambient content, or taking in the atmosphere after dark, the Xterra fits right into Austin's grand patio culture.

A Poolside Experience Worth Talking About

The Impact
The Xterra has become a natural gathering point on the pool deck. Guests linger longer, share their experience on social media, and remember Archer Hotel as a destination, not just a stay. In a city that lives outdoors, Archer now offers one of Austin's most memorable rooftop experiences.

Ready to Create Your Own Experience?