Gaylord Pacific Resort & Convention Center (Sea Life)

The Challenge
Gaylord Pacific needed a signature visual experience that would capture the wonder of its San Diego Bay location. The resort wanted guests to feel connected to marine life from the moment they arrived.

Bringing the Ocean Inside
The Vision
Gaylord Hotels envisioned an installation that would become a destination within the destination. The vision was to create moments of wonder that would surprise and delight guests, reinforcing the resort's connection to its Pacific waterfront setting.
Marine Life in Motion
The Experience
BSX designed a custom anamorphic 3D CGI experience featuring marine life on a towering LED cube. Whales glide gracefully across the display, appearing to swim beyond its edges. This immersive digital art installation captures the wonder of the ocean and delivers an unforgettable visual encounter for every guest who passes through the atrium.
A Destination Within a Destination
The Impact
The sea life installation has become one of the most photographed features at Gaylord Pacific. Guests gather to watch the whales, creating natural moments of connection and community. The content generates continuous social media exposure, extending the resort's reach and reinforcing its identity as a unique Pacific Coast destination.
Ready to Create Your Own Experience?



