Gaylord Pacific Resort & Convention Center (Waves)
The Challenge
The resort wanted to create moments of awe that would stay with guests long after their visit. They needed content that felt genuinely immersive, not just visually impressive.
Blurring the Line Between Digital and Real
The Vision
Gaylord Hotels wanted to push the boundaries of what LED content could achieve. The vision was to create an experience so realistic that guests would instinctively react to the visuals, feeling the power of the Pacific even while standing safely in the atrium.
Waves That Reach Beyond the Screen
The Experience
BSX created custom anamorphic 3D CGI content that transforms the massive LED cube into a powerful digital ocean. Using forced perspective, waves crash forward with stunning realism, surrounding guests in a breathtaking seascape that blurs the line between screen and shore. The experience creates shareable moments that extend the resort's reach.
Reactions That Prove the Impact
The Impact
Guests consistently react physically to the wave content, stepping back or reaching out instinctively. These authentic reactions create memorable moments and shareable content. The installation has proven that well-designed anamorphic content can create genuine emotional responses, not just visual appreciation.
Ready to Create Your Own Experience?
