Hyatt Regency Rooftop — One Wall. Endless Possibilities.
The Challenge
A rooftop needs to perform differently from one moment to the next. At Hyatt Regency in Orlando, the pool deck needed to support everything from everyday guest entertainment and multiple live games to private events calling for one large-scale visual experience. The challenge was creating an outdoor display that could move seamlessly between them while remaining exceptionally visible under the direct Florida sun.
One Wall. Three Ways to Watch.
The Vision
The goal was not simply to install a large outdoor screen. It was to create a digital canvas that could adapt to the way the rooftop was being used. For everyday viewing, the LED wall needed to support three separate 16:9 feeds side by side. For private events and larger moments, those same viewing areas needed to become one uninterrupted 48:9 ultra-wide canvas. Three viewing zones. One expansive canvas. No physical reconfiguration required.
Built for Daylight. Designed to Adapt.
The Experience
Working with WELBRO Building Corporation, Blue Square X delivered a large-format Xterra Outdoor 4mm LED display engineered to remain vivid even under the direct Florida sun. Behind the display, a flexible video distribution system allows Hyatt Regency to instantly shift between three individual 16:9 viewing zones and one continuous 48:9 ultra-wide canvas. Three additional 86-inch outdoor displays extend the experience across the rooftop, keeping content visible beyond the primary LED wall. The result is technology that adapts around the event, rather than requiring the event to adapt around the technology.
A Rooftop That Adapts to the Moment
The Impact
The result is a rooftop designed to perform across different audiences, events, and times of day. During everyday guest use, multiple games can play simultaneously across three viewing zones. For private events, the same wall transforms into one expansive digital canvas, without additional equipment or physical reconfiguration. Bright enough to perform under the Florida sun and impactful after dark, the system gives Hyatt Regency one visual platform for sports, entertainment, private functions, branded content, and everyday hospitality. Three viewing zones. One 48:9 canvas. One rooftop ready for every moment.
Ready to Create Your Own Experience?
