Two Floors. One Distinctive Visual Identity.
The Challenge
Bringing Visual Impact to an Open Space. At iCapital's New York office, the 9th floor presented an opportunity to introduce a stronger visual presence within an open area near the main corridor and stairwell. With exposed ductwork, industrial ceiling elements, and a dark accent wall, the space called for a display that could complement its architectural character while maintaining the premium visual standard established throughout iCapital's other offices.
A Focal Point That Belongs in the Space.
The Vision
The objective was to create a distinctive visual centerpiece that felt integrated into the environment rather than simply added to it. A large-format Vision X display would anchor the open area, introducing a digital element against the dark architectural backdrop while extending the visual consistency established on the 10th floor.
135 Inches. A Striking Architectural Contrast.
The Experience
Working alongside integration partner One Diversified, Blue Square X installed a 135" Vision X LED display against the 9th floor's dark accent wall. Positioned near the main corridor and stairwell, the display creates a prominent visual focal point within the open space. The contrast between the refined LED surface and the surrounding industrial architecture gives the installation a distinctive presence, demonstrating how premium display technology can complement a space's existing design language. Rather than competing with the architecture, Vision X becomes part of it.
A Consistent Experience, Floor by Floor.
The Impact
With Vision X installations on both the 9th and 10th floors, iCapital's New York office extends its premium visual identity across multiple spaces. Each display responds to its own architectural surroundings while contributing to a cohesive experience for employees and visitors moving throughout the office. The result demonstrates how thoughtfully positioned LED technology can elevate everyday corporate environments while maintaining consistency across a larger workplace. Different spaces. One connected visual experience.
Ready to Create Your Own Experience?
