One Global Brand. One Standard of Excellence.
The Challenge
A Global Presence. A Consistent Experience. With offices around the world, iCapital understands the importance of creating a consistent brand experience across its corporate environments. Having already incorporated Vision X displays into its offices in Utah, Hong Kong, and Singapore, the company wanted to bring that same standard of visual quality to its New York location. The challenge was to integrate a premium display into the entrance of its 10th-floor office, creating a distinctive arrival experience while complementing the existing architecture.
Make Every First Impression Count.
The Vision
The entrance to an office sets the tone for everything that follows. For iCapital, the goal was to transform a transitional hallway into a visual focal point, introducing visitors to the space through a display that feels intentional, sophisticated, and integrated into its surroundings. At the same time, the installation would extend a consistent visual experience already established across the company's international offices.
135 Inches. A Different Perspective.
The Experience
Working alongside integration partner Diversified, Blue Square X installed a 135" Vision X All-in-One LED display near the entrance to iCapital's 10th-floor New York office. Positioned at an angle along the hallway, the display introduces an unexpected visual element that draws attention while complementing the architecture. Featuring Full HD resolution, 1.5mm pixel pitch, and COB LED technology, Vision X delivers sharp detail and vibrant imagery in a refined, large-format presentation. The result is more than a screen mounted in a hallway. It's a thoughtfully positioned digital canvas that becomes part of the experience of entering the office.
Four Locations. One Visual Standard.
The Impact
With the New York installation, iCapital now features Vision X technology across four key locations: New York, Utah, Hong Kong, and Singapore. Each installation reflects a shared commitment to premium visual quality while adapting to the unique requirements of its environment. For Blue Square X, the continued relationship demonstrates how premium LED technology can support a consistent corporate experience across offices, cities, and continents. Different spaces. Different continents. The same commitment to exceptional visual experiences.
Ready to Create Your Own Experience?
