Marriott Marquis Houston — Poolside, Reimagined at Full Scale
The Challenge
A hotel pool can be more than an amenity. At Marriott Marquis Houston, the pool deck was already a signature part of the guest experience, but the property saw an opportunity to make it even more distinctive. The challenge was to introduce a large-scale digital experience that could command the open-air environment, perform reliably outdoors, and integrate naturally into the poolside architecture.
A Pool Deck Designed to Stand Apart
The Vision
The goal was not simply to add a screen beside the pool. It was to make digital content part of the experience. The display needed enough scale to create a visual focal point from across the pool deck while opening new possibilities for entertainment, events, and branded content. Designed to live outdoors year-round, it also needed to deliver the clarity, brightness, and durability required to perform in bright daylight and changing weather conditions.
More Than 33 Feet of Outdoor LED
The Experience
Working with Forté and AVI Systems, Blue Square X delivered a custom Xterra Outdoor 2.5mm LED display stretching more than 33 feet across the pool deck. The expansive digital canvas brings large-scale content into the open-air environment while maintaining the clarity and visual impact needed for viewing across the space. Engineered specifically for its outdoor setting, the display was precisely integrated into the surrounding structure for a seamless, purpose-built finish. BSX also loaded the visual content and trained the client’s on-site team, ensuring the experience was ready to perform from day one.
A Pool That Sets the Property Apart
The Impact
The result gives an already iconic part of Marriott Marquis Houston an entirely new visual dimension. More than 33 feet of digital content brings energy and movement to the pool deck, creating a focal point that can evolve with the property’s programming. From everyday guest entertainment to events and branded experiences, the Xterra Outdoor display transforms the poolside environment without competing with what already makes it distinctive. More than 33 feet of Xterra Outdoor LED. One poolside canvas. A hospitality experience designed to stand apart.
Ready to Create Your Own Experience?
