ROKT NYC Headquarters

The Challenge
ROKT, a global leader in ecommerce that enables companies to unlock value by making each transaction relevant at the moment that matters most, needed high-resolution display technology for their Town Hall space at NYC headquarters. But their original supplier's 1.8mm LED walls were delayed. With end-of-year deadlines looming, their integrator partner HiTech was scrambling for a temporary thin-bezel LCD solution to fill the gap.
Why Settle for Temporary?
The Vision
When HiTech asked BSX about interim LCD options, we had a better idea. Why waste money on a temporary fix when premium COB LED was in stock and ready to install? The vision shifted from stopgap to upgrade, delivering better technology faster than the original plan.
From Delay to Delivery in Days
The Experience
BSX provided two custom 180" Vision X LED walls with 1.5mm COB LED, a pixel pitch upgrade from the originally quoted 1.8mm, installed within a week. The premium displays now anchor ROKT's Town Hall space, giving their global ecommerce team a stunning visual platform for company-wide communications.
The Right Partner Makes the Difference
The Impact
What started as a supply chain problem became an upgrade. ROKT got better technology, faster delivery, and no wasted spend on temporary solutions. The installation proves that having the right inventory and the right mindset can turn a Q4 scramble into a win for everyone.
Ready to Create Your Own Experience?

