Waldorf Astoria Residences Miami
The Challenge
Miami's skyline is evolving rapidly. PMG needed a way to position Waldorf Astoria Miami within that story while helping buyers understand the neighborhood's cultural, culinary, and entertainment offerings.
Contextualizing Luxury in a Changing City
The Vision
PMG wanted to sell not just residences but a position in Miami's future. The vision was to create an immersive experience that would help buyers understand downtown Miami's transformation and see Waldorf Astoria as the centerpiece of that evolution.
A Journey Through Miami's Future
The Experience
BSX created a multi-projector immersive experience using 6 edge-blended projectors. The journey begins with a short film introducing the evolving city skyline, followed by dynamic Miami data presented as art on sculptural wall projections. Visitors then interact with a projection-mapped model of the downtown district, exploring cultural, culinary, and entertainment highlights.
Selling a Position in Miami's Story
The Impact
The projection experience has successfully positioned Waldorf Astoria Miami within the broader story of downtown's evolution. Buyers leave understanding not just the building but its place in the city's future. The interactive model creates natural conversation opportunities where sales teams can personalize the Miami story for each buyer's interests.
Selling a building is one thing. Selling a position in a city's future is another. This immersive six-projector journey helps buyers understand not just the residences, but where Waldorf Astoria fits in Miami's evolving story.
Selling a building is one thing. Selling a position in a city's future is another. This immersive six-projector journey helps buyers understand not just the residences, but where Waldorf Astoria fits in Miami's evolving story.
Ready to Create Your Own Experience?
