Waldorf Astoria Residences St. Petersburg (Coffee In the Clouds)
The Challenge
How do you sell a view that doesn't exist yet? Prospective buyers considering the most luxurious branded residences in St. Pete needed more than floor plans and promises. They needed to feel what it would be like to wake up 40 stories above the city, coffee in hand, watching the sun rise over Tampa Bay.
Bringing the Unbuilt to Life
The Vision
PMG wanted to create a signature moment in the sales journey that would resonate emotionally with buyers. The vision was to transport visitors into their future morning routine, letting them experience the views and light that would define daily life at Waldorf Astoria. This wasn't about specifications. It was about feeling.
Sunrise to Sunset at the Touch of a Button
The Experience
BSX created Coffee in the Clouds, a custom sensory experience that transports visitors into their future home. With a single touch, buyers select their residence and watch the panoramic view transform from sunrise to sunset in real time. The experience captures the emotional essence of Waldorf Astoria living, immersing buyers in the light, the water, and the sky that will greet them each morning.
Moments That Linger
The Impact
Coffee in the Clouds creates the defining memory of every sales center visit. Buyers describe the experience as transcendent, often returning with family members to share the moment. The emotional connection accelerates decision-making, turning interested prospects into committed buyers. The installation has become a signature talking point that distinguishes Waldorf Astoria from every competitor in the market.
Blue Square X created Coffee in the Clouds, a custom sensory experience that transports buyers into their future morning routine, letting them feel what life 40 stories above Tampa Bay will be like before the building exists.
Blue Square X created Coffee in the Clouds, a custom sensory experience that transports buyers into their future morning routine, letting them feel what life 40 stories above Tampa Bay will be like before the building exists.
Ready to Create Your Own Experience?
