Waldorf Astoria Residences St. Petersburg (Digital Twin)
The Challenge
Selling $5M+ residences off-plan requires buyers to envision a lifestyle that doesn't yet exist. Traditional renderings and floor plans fall short. They're static, impersonal, and leave too much to imagination. The sales team needed a way to build buyer confidence in views, finishes, and spatial flow before construction began.
Bringing the Unbuilt to Life
The Vision
PMG partnered with BSX to create an interactive sales experience that would match Waldorf Astoria's legendary hospitality standards. The goal was to transform how buyers explore off-plan residences, replacing imagination with immersion. Every unit, every view, every finish needed to feel real before the first brick was laid.
A True-to-Scale Digital Replica
The Experience
BSX deployed its Digital Twin software on a permanent LED installation, creating an interactive replica of the entire tower. Buyers explore any unit from panoramic vistas to room-by-room walkthroughs, customize finishes in real time, and experience their future home with remarkable clarity. Sales presentations become guided discovery sessions where buyers take control of their journey through the building.
From Pitch to Discovery
The Impact
The Digital Twin transformed the sales process from persuasion to exploration. Buyers arrive skeptical of renderings and leave confident in their purchase. Sales teams report shorter decision cycles as buyers can answer their own questions about views, layouts, and finishes. The technology positions Waldorf Astoria St. Petersburg as the most innovative sales experience in the Tampa Bay market.
Blue Square X's Digital Twin software helped PMG transform how buyers explore $5M+ off-plan residences, turning static renderings into an interactive, true-to-scale replica where every view and finish feels real before construction begins.
Blue Square X's Digital Twin software helped PMG transform how buyers explore $5M+ off-plan residences, turning static renderings into an interactive, true-to-scale replica where every view and finish feels real before construction begins.
Ready to Create Your Own Experience?
